Creating Original Concept of Collection: Is It Important?


London Fashion Week for Autumn/Winter 2018 Ready-to-Wear has just ended. Just like any other fashion week, we were looking forward to the collections by the established designers as well as to the promising young designers, asking ‘What’s their collection gonna be for this fall?‘ Is it fresh and new? Is it classic? Is it phenomenal and genius? Or is it predictable?

It’s always exciting to compare the looks from the each designer’s collection, study the use of the color, the fabric treatment, the silhouette, and look for any interesting details. Especially for those who studied fashion or work in fashion industry/editorial, you might even further try to forecast what’s going to be the trend and how you can use it to your work.

However, for those who doesn’t have any background in fashion related studies/industry might wonder ‘what to look for in the fashion show?’ or for those who love fashion might say, ‘I love that look!’ but if we ask what do they like about it, they might say ‘Hmm I’m not sure.. The fabrics and the shape maybe?’. Do you feel that way? You don’t know what it is that you find interesting or like. That is most likely because you don’t know what is an element of designs and what process involves in creating the collection you are seeing.

Creating a collection involve more than just making the actual garments to showcase and to sell. In this competitive industry, designers are expected to be able to come up with interesting concept and a story or a message that can convey the market.

In order to do that, they need to do research, find inspiration, go through a design process of sourcing for materials, sketches, pattern development and not to mention many revisions to complete the collection as you have seen in the show/lookbook. It involves aesthetic, creativity, vision, determination and team. This set apart a fashion designer to a dressmaker.

Be ready to intrigue people with your new concept of collection.

Christopher Kane: The collections shows the confidence, a women with self assurance, not afraid of a statement. It reflects women empowerment.

Mary Katrantzou: With her “Interior Lives” theme, showing the looks inspired from the decorative ornamentation of Victorian times.

Simone Rocha: Playing with lots of textures and layers, showing femininity reflected from 1809 John Constable portrait of young Mary Freer.

If you are curious to what involves in design process and how you can come up with visual representation of your concept/ideas,  join our short course in Creating Original Concept or sign up for in-depth collection development from concept to real garment sample in Mini Collection program.